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Ganga Kinare Music Festival, Edition 1, Varanasi
Location
Raj Ghat, Varanasi
Date
December 2023
The inaugural edition of the Ganga Kinare Music Festival was held at Raj Ghat, Varanasi a collaborative cultural initiative by Havas Play & Zee Media supported by Namami Gange.
Conceptualized as a culture-led music IP, the festival celebrated the intersection of music, spirituality, and heritage, while reinforcing the message of Ganga conservation.
We led the end-to-end development of the property from IP creation and artist curation to partnerships and on-ground execution.
The experience featured:
A headline performance by Kailash Kher & band Kailasa.
A special set by Pratibha Singh Baghel.
A riverside format designed around the cultural ethos of the ghats.
A debut edition that established a distinctive cultural format rooted in place and purpose.
