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These are some of my work
For me, it’s never just about executing an experience,
it’s about curating something that lives beyond it.
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Enrique Iglesias Live Concert
Influencer seeding for Enrique Iglesias Live Concert as part of a brand activation campaign for Mentos.
The campaign was designed to amplify on-ground presence and drive pre-event buzz by leveraging a curated mix of influencers aligned with the event’s audience.
Managed end-to-end coordination from identifying and onboarding creators to content alignment and timely delivery around the live experience.
A targeted digital push that strengthened brand visibility and extended the concert experience beyond the venue.
The campaign was designed to amplify on-ground presence and drive pre-event buzz by leveraging a curated mix of influencers aligned with the event’s audience.
Managed end-to-end coordination from identifying and onboarding creators to content alignment and timely delivery around the live experience.
A targeted digital push that strengthened brand visibility and extended the concert experience beyond the venue.
Bollywood Music Project
Part of the core production team for Bollywood Music Project, a large-scale multi-artist live concert by EVA Live at Jio World Garden, Mumbai.
Worked closely with the central production unit, managing stage operations through a high-pressure, multi-artist setup from early morning rehearsals and sound checks to live show execution.
The lineup featured artists including Shankar Mahadevan, Salim Sulaiman, Bismil, Hargun Kaur, Kabir Singh, Sivamani, Anu Malik, Baba Sehgal, Usha Uthup, Roohaniyat ensemble and many more.
Managed real-time coordination between artists, technical teams, and show flow ensuring seamless transitions across multiple performances.
A fast-paced, high-intensity live production experience built on precision, coordination, and execution at scale.
Worked closely with the central production unit, managing stage operations through a high-pressure, multi-artist setup from early morning rehearsals and sound checks to live show execution.
The lineup featured artists including Shankar Mahadevan, Salim Sulaiman, Bismil, Hargun Kaur, Kabir Singh, Sivamani, Anu Malik, Baba Sehgal, Usha Uthup, Roohaniyat ensemble and many more.
Managed real-time coordination between artists, technical teams, and show flow ensuring seamless transitions across multiple performances.
A fast-paced, high-intensity live production experience built on precision, coordination, and execution at scale.
Celebrating 100 Years of HSBC, Dalhousie
We curated and executed a two-day centenary celebration for HSBC at its iconic Dalhousie Square (now B.B.D. Bagh) branch in Kolkata in January 2025 marking 100 years of legacy and trust.
As consultants at Havas Play, we led the end-to-end event flow and managed scheduling across both days for an exclusive audience.
The experience was elevated through a strategic association with the Kolkata Literary Meet, alongside a live performance by Louis Banks within the branch.
The celebration concluded with The Bengal Paddle a bespoke barge experience on the Hooghly River, offering a memorable close to the milestone.
A thoughtfully curated experience blending heritage, culture, and premium execution.
As consultants at Havas Play, we led the end-to-end event flow and managed scheduling across both days for an exclusive audience.
The experience was elevated through a strategic association with the Kolkata Literary Meet, alongside a live performance by Louis Banks within the branch.
The celebration concluded with The Bengal Paddle a bespoke barge experience on the Hooghly River, offering a memorable close to the milestone.
A thoughtfully curated experience blending heritage, culture, and premium execution.
Royal Qawwali Night
We curated and executed the Royal Qawwali Night, featuring the legendary Nizami Bandhu in a soulful, high-profile sufi evening in Delhi.
This experience brought 700 years of traditional Sufi music to life, featuring hits like "Kun Faya Kun" in a highly curated, energetic atmosphere.
Led as part of our initiative under Havas Play, the evening was designed to bring the timeless essence of qawwali into a contemporary, large-format live setting.
We managed the end-to-end experience from programming and artist coordination to audience flow and on-ground execution and brand integration.
A spiritually charged live experience blending tradition, music and modern presentation.
This experience brought 700 years of traditional Sufi music to life, featuring hits like "Kun Faya Kun" in a highly curated, energetic atmosphere.
Led as part of our initiative under Havas Play, the evening was designed to bring the timeless essence of qawwali into a contemporary, large-format live setting.
We managed the end-to-end experience from programming and artist coordination to audience flow and on-ground execution and brand integration.
A spiritually charged live experience blending tradition, music and modern presentation.
Baithak, Featuring Piyush Mishra
Baithak was envisioned as an intimate, stripped-down cultural format bringing audiences closer to the raw, unfiltered artistry of Piyush Mishra. It took place in Lucknow where it featured an intimate, candid conversation with RJ Tushar from red FM, covering Piyush Mishra's life, struggles, poetic journey, and musical performances.
Built as a minimal, conversation-led experience, the evening moved fluidly between poetry, music, and personal storytelling creating a space that felt less like a performance and more like a shared moment.
We shaped the format and delivered the experience end-to-end, focusing on simplicity, mood, and audience connection over scale.
An honest, immersive evening that celebrated the power of words, music, and presence.
Built as a minimal, conversation-led experience, the evening moved fluidly between poetry, music, and personal storytelling creating a space that felt less like a performance and more like a shared moment.
We shaped the format and delivered the experience end-to-end, focusing on simplicity, mood, and audience connection over scale.
An honest, immersive evening that celebrated the power of words, music, and presence.
Ganga Kinare Music Festival Edition 2, Varanasi
After the seccessful execution of edition 1, the Ganga Kinare Music Festival Edition 2, held on December 7, 2024, at Namo Ghat in Varanasi, was a major cultural event celebrating the River Ganga, featuring performances by Padma Shri Kailash Kher, his band Kailasa, and Yashika Sikka.
We scaled the IP across programming, partnerships, and production strengthening its positioning as a premium, culture-led music property.
The experience featured:
Audience of 5k +
Expanded brand integrations and on-ground activations.
Enhanced stage design and audience experience along the ghats.
An elevated second edition that reinforced the festival’s identity as a high-impact cultural platform.
We scaled the IP across programming, partnerships, and production strengthening its positioning as a premium, culture-led music property.
The experience featured:
Audience of 5k +
Expanded brand integrations and on-ground activations.
Enhanced stage design and audience experience along the ghats.
An elevated second edition that reinforced the festival’s identity as a high-impact cultural platform.
Ganga Kinare Music Festival, Edition 1, Varanasi
The inaugural edition of the Ganga Kinare Music Festival was held at Raj Ghat, Varanasi a collaborative cultural initiative by Havas Play & Zee Media supported by Namami Gange.
Conceptualized as a culture-led music IP, the festival celebrated the intersection of music, spirituality, and heritage, while reinforcing the message of Ganga conservation.
We led the end-to-end development of the property from IP creation and artist curation to partnerships and on-ground execution.
The experience featured:
A headline performance by Kailash Kher & band Kailasa.
A special set by Pratibha Singh Baghel.
A riverside format designed around the cultural ethos of the ghats.
A debut edition that established a distinctive cultural format rooted in place and purpose.
Conceptualized as a culture-led music IP, the festival celebrated the intersection of music, spirituality, and heritage, while reinforcing the message of Ganga conservation.
We led the end-to-end development of the property from IP creation and artist curation to partnerships and on-ground execution.
The experience featured:
A headline performance by Kailash Kher & band Kailasa.
A special set by Pratibha Singh Baghel.
A riverside format designed around the cultural ethos of the ghats.
A debut edition that established a distinctive cultural format rooted in place and purpose.
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