Enrique Iglesias Live Concert

Influencer seeding for Enrique Iglesias Live Concert as part of a brand activation campaign for Mentos.

The campaign was designed to amplify on-ground presence and drive pre-event buzz by leveraging a curated mix of influencers aligned with the event’s audience.

Managed end-to-end coordination from identifying and onboarding creators to content alignment and timely delivery around the live experience.

A targeted digital push that strengthened brand visibility and extended the concert experience beyond the venue.