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Ganga Kinare Music Festival Edition 2, Varanasi
Location
Namo Ghat, Varanasi
Date
December, 2024
After the seccessful execution of edition 1, the Ganga Kinare Music Festival Edition 2, held on December 7, 2024, at Namo Ghat in Varanasi, was a major cultural event celebrating the River Ganga, featuring performances by Padma Shri Kailash Kher, his band Kailasa, and Yashika Sikka.
We scaled the IP across programming, partnerships, and production strengthening its positioning as a premium, culture-led music property.
The experience featured:
Audience of 5k +
Expanded brand integrations and on-ground activations.
Enhanced stage design and audience experience along the ghats.
An elevated second edition that reinforced the festival’s identity as a high-impact cultural platform.
